Social media are computer-mediated technology

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The variety of stand-alone and built-in social media services currently available introduces the challenges of defining. However, there are some common features. Social media are interactive Web internet-based applications.

• User-generated content, such as text posts or comments, photos or videos, and data generated through all online interactions, are the lifeblood of social media.
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.

• Social media facilitate the development of online networks by connecting a user’s profile with those of other individuals and/or groups.

Social media use web-based technologies, desktop computers and mobile technologies (e.g., smartphones and tablet computers) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate.

These changes are the focus of the emerging field of self-studies. In America, a survey reported that 84 percent of adolescents in America have a Facebook account. Over 60% of 13 to 17-year-old have at least one profile on social media, with many spending more than two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.

Social media differ from paper-based or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, usability, immediacy, and permanence. Social media operate in a Dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologist transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers.

Some of the most popular social media websites are Facebook (and its associated Facebook Messenger), Whats App, Tumblr, Instagram, Twitter, Baidu Tieba, Pinterest, LinkedIn, Gab, Google+, YouTube, Viber, Snapchat, Weibo and WeChat. These social media websites have more than 100,000,000 registered users.

Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve individuals’ sense of connectedness with real and/or online communities and social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments.

At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyber bullying, online harassment and “trolling“. Currently, about half of young adults have been cyber bullied and of those, 20 percent said that they have been cyber bullied on a regular basis.

Another survey was carried out among 7th grade students in America which is known as the Precaution Process Adoption Model. According to this study, 69 percent of 7th grade students claim to have experienced cyber-bullying and they also said that it is worse than face to face bullying.








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